Outbound that doesn't read like a template
The Leads Agent does the work a junior BDR pretends to do: research the account, find the right person, write a message that proves the research, and follow up intelligently. At a fraction of the cost and with full audit trail.
ICP-driven discovery, not bought lists
You define the ICP and disqualifiers. The agent searches the web, enrichment sources and your existing CRM to surface fresh, qualified accounts every week — no static list rot.
Personalization that proves research
Every outbound message is grounded in a fresh fact about the account: a recent hire, a launch, a public complaint, a job ad. The agent only sends when it has a credible hook — silence beats spam.
Replies, follow-ups and learning
The agent classifies replies, schedules follow-ups, and writes win/loss notes back to memory. Patterns surface in the weekly report so the human operator can refine ICP and messaging.
Frequently asked questions
What email infrastructure do I need?+
Bring your own sending domain. The agent integrates with major sending providers and respects per-domain volume limits.
Is this compliant?+
The agent follows opt-out, suppression and per-region rules (CAN-SPAM, GDPR, CASL). Suppression lists are enforced at send time.
Will it replace my SDR team?+
Most customers use it to amplify a small team rather than replace one. The agent handles research and drafting; humans close.
How are leads scored?+
Lead scores are derived from ICP fit, recent intent signals and engagement history, and are visible per-account in the dashboard.
Keep reading
Trade template outbound for researched outbound
Define your ICP and the Leads Agent starts shipping qualified, personalized touches this week.
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